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April 08, 2008
OMG I totully get that
is gonna b hip n hott n awsumz but y wont u spll properli?
It makz u look dumz.
LOL, I agree.
Of course, this has mostly to do with the inclination to sound cool and appealing through an affinity for a linguistic style (tashan) that is accepted as a funda (mannerism) that is hip, especially in contemporary societies in India. Words like tashan and funda are popular across the Indian college student community. Ishtyle, Ishtory, and Ishtars are considered hip pronunciations for style, story and stars respectively. The roots of these lie largely in the Bombay underworld, which is, for better or worse, glorified in the movies. The Munnabhai film series used similar lingo in a refreshing sense.
I am still amazed at how frequently some of us use fotos, muzik, trailerz, dis (instead of this), dat, etc. as acceptable e-mail and instant message words. I don't like them, but I appreciate where the filmmakers are going with this, given the primary target audience.
April 08, 2008 1:22 PM
What next? Dialogues in SMS ese?
Or subtitles :-)
Its a malaise I tell you. I often shudder reading email from the under 25 crowd in India.
April 08, 2008 1:27 PM
Seriously, ggop. That film production houses feel the need to go to that extent to differentiate their products from those of their counterparts is just a reflection of society, is it not?
April 08, 2008 1:39 PM
God bless creative spelling. But then, who's more biased than me regarding this movie?
April 08, 2008 2:46 PM
I'm not sure how I feel about appealing to the SMS lowest common grammatical/writing denominator. I sort of hate it, but I also understand (and enjoy) that language is an ever-changing medium etc. I also understand that abbreviations have their place when one is typing on tiny keys or using a number pad, but otherwise they grate. I think of them as a tool that has certain understandable and reasonable but very limited uses. I wonder if the promotional use of these terms is winking or sincere? Personally I like winking humor, but earnest use in a very professional context when your audience is not solely 17-year-olds is questionable. I'm certainly glad it's not my decision to make.
That said, I do enjoy LOLcats because I've always assumed they're sarcastic - if perhaps played out by now. The genius thing about them is that the text is so contained and constrained: it's not paragraphs, just a sentence at most. I've often considered some filmi LOL captions.
On my post about a Tashan outfit at Bollywood Fugly, maybe I should have written: "Suspenderz: ur doin it wrong."
April 08, 2008 3:49 PM
i knowz. it sux.
April 09, 2008 8:22 AM
I hate this whole SMS speak. Or LOL speak. Whatever. It annoys me everywhere. I am glad I am old :-)
April 09, 2008 10:00 AM
Recently I was chatting with a colleague who has just graduated from college. We were talking about music and without thinking I said "I remember that song from college. Lord I'm old." He replied "How old are you?" I said "33" and he said "OMG, no way, I thought you were like 27 - you're so lively."
April 09, 2008 10:10 AM
You know, it's funny, the timing of this discussion. The Times of India had
on a very closely related subject. Here's
April 09, 2008 1:17 PM
This is what happens when fogies gang up with the clueless to try and act all hip. On the other hand, at least they didn't call it "Teh Ishtory" or "Teh Muzak" and substitute cute kitties instead of the stars. OMG, somebody with photoshop skillz should do that!
April 10, 2008 2:47 AM
I have some photoship skills! I'll try it :)
April 10, 2008 8:08 AM
Shweta Mehrotra Gahlawat
rofl- im glad i am hitting the "wow still so lively" age soon.
I wonder if I will be more or less lively....:D
April 10, 2008 2:11 PM
Looks like they ishpelt "the Phenz" wrong .. tut tut .. at least be consistent :-P
April 11, 2008 3:51 AM
They could have hired a grammarian to explain how dumb this would look in two years. Instead, the money was spent on hooking up Kareena Kapoor with Cher's surgeons so she could have a few ribs removed. Either that, or the money was used to keep her locked in a gym with cocaine and fierce bodyguards who would not feed her or let her off the cardio machines for a few months.
(filing down points of eyeteeth...)
April 20, 2008 4:48 PM
Shweta, I have every confidence you will remain lively.
-ramchandra- - Brilliant!
Anne - Leave the teeth! I like them! But please never compare my beloved Bebo to Cher ever again. Ewwwww. But anyway, yeah, everyone should get to eat, especially when they dance for part of their livelihood.
April 20, 2008 8:37 PM
This comment has been removed by the author.
April 23, 2008 6:44 AM
our blogs have a lot in common www.bhadmeinjao.blogspot.com
April 23, 2008 6:46 AM
OMG LOL! i'm watching the movie this weekend and I cannot stop lol-ing in anticipation. dis moviez gonna be godawful (i cant think of a totally cool word for that).
May 22, 2008 2:10 AM
I still haven't seen it. And if the "godawful" shoe fits, I say wear it! :)
May 22, 2008 8:49 AM
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