For IMC's Bollywood Hero (which I won't be able to watch because I gave up cable years ago so am expecting some intrepid blogger to cover and tell me all about).
This strikes me as a very appropriate way to advertise this project, but somehow this just does not portray - or instill in me - the joy of T-Mobile's dance in a British train station. Maybe it's the costumed dancers and the billboard buses, which totally kill that magical effect of being "just a regular day" and "out of nowhere" and look more like ...well, an advertisement? That's also not the song I would pick, even thought it has some recognition factor from being in whatever dance contest show that was last year. Of course, I'd be thrilled beyond belief to encounter anything like this if I were out on a city street, so these are small-scale complaints.