The credits in the opening of Katha (1983) are all in Hindi, so I'm not sure whom to thank for this cute exchange between spunky Jojo (Veeni Paranjape Joglekar) and shifty Bashu (Farooq Shaikh).
She continues (in English) "Sooo handsome, sooo mature."
This is at least the third film I've seen that uses Shashi as a benchmark for handsome (Ganga aur Suraj, Pyaar Ka Mausam), and I think the only star I've seen referenced as often for this purpose is Shahrukh.* That's a good cultural context question: who else is popular shorthand for particular qualities?
* If Shahrukh and Shashi ever did a film together, my brain might explode. That might be the only excuse for Rab Ne Bana Di Jodi's omission of Shashi in the otherwise Kapoor-filled "Phir Milenge Chalte Chalte." How fun would it be to do a whole song like that based just on the Kapoor family!