Why? Because it was there.

In Diwali's spirit of new beginnings, t-HYPE, Susania, and many more of us are pleased to announce Ugly, Ugly, Bollywood Fugly, a new site devoted to the very finest inflicted by Indian film costume designers at their very worst moments. Some other folks were already covering celebrities out in the wild - and well done, Twinkle Twinkle and others - but we're more interested here in what they wear on screen.

For me, it's a matter of time management: I watch a lot of Bollywood, so that I can easily write about, but what with trying to keep up with the outfits of America's own completely loony celebs, I couldn't possibly have the energy scan Indian magazines and gossip sites, and I leave that noble task in the capable hands of others.

My personal slant for the new blog, at least for the time being, is to roll out a series of fashion lessons. I always find myself thinking, "Now if there's one thing we've learned from Bollywood (and there are many), it's...." And I keep thinking I should write them all down, but of course I forget. But fashion is a nice, confined yet totally rich topic, and I hope to codify learning for us all as inspired by and gleaned from the very finest to grace the screen.

And no, I am by no stretch a fashionista and in fact wear jeans to work whenever I possibly can (which is almost all of the time). But I know fugly when I see it.

And happy Diwali, everyone!