you deserve a major movie star today

I had forgotten how much I enjoy Bollywood stars' commercials - for example, Aish, Rani, Hrithik, and Aamir frolicking around for Coke and SRK, Saif, Preity, and Kareena for Pepsi. I like that in some of these they're actually acting - pretending to be college students or anonymous writers in an email relationship - so the company gets the recognition of their faces, but they don't always have to say, unimaginitively, "I'm Bollywood's most respected actor and I like xyz product." And even my disbelief suspenders can handle 45-second minifilmi.

These also have the srange appeal of being largely incomprehensible, and I happily drift along in the magical world of universally recognizable stock behaviors and corporate logos. In Aamir's "Piyo Sar Utha Ke," for example, I can tell that some touching and inspiring moments are happening and that Aamir is telling me how they make life special and deserve to be accompanied by Coke, but I have no idea what he's actually saying.

Aside to costume designer - why are you putting him in those terry cloth wristy things? Dignity.